Search engine optimization has pretty much held every one attention in past years. With its
significant advancement in content marketing and digital marketing world, it has become one of
the most hyped concepts to date. Everyone in
digital marketing works is focused on writing content that matches the standards of seo which
are total volume, backlinks and so on.
Enginyre have some expert team of seo marketing services for all the newbies stepping into the digital marketing world. We understand the value of your money you are putting on your campaigns and content. We provide the services which would help in your marketing procedures and bring your campaigns in the top listed charts of the search engines. We help our clients with all the seo related activities from the basics of keyword research to posting a seo PPC campaign.
Web analytics is the measurement and analysis of data to inform an
understanding of user behavior across web pages.
Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
There’s an old business adage that whatever is worth doing is worth
Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Understanding customer behavior is also key to optimizing a website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.
With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.
Most analytics tools ‘tag’ their web pages by inserting a snippet of
Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).
Since some users delete cookies, and browsers have various restrictions around code snippets, no analytics platform can claim full accuracy of their data and different tools sometimes produce slightly different results.
Web analytics data is typically presented in dashboards that can be customized by user persona, date range, and other attributes. Data is broken down into categories, such as:
Well, it all comes down to good content, isn't it? Well, whether you are going to attract
potential clients or not? It all depends on the appeal of your content. Good content can
make or break any things. Developing content that
is quite appealing and descriptive is what your customers required if your stepping into a
digital marketing world.
At Enginyre we have a team of dedicated content marketing experts who are constantly working on writing unique and appealing content for the client. We aim at delivering unique and flawless content to our clients within no time. We try to be as precise as we can be while keeping the deadlines in mind. Our content marketing experts are always innovating ideas to write unique content without any clashes.
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
A social media strategy is your brand’s roadmap for building awareness and engagement on
social media channels. While we customize the approach for each customer, a social media
strategy should include an audit of existing social
media profiles, goals and objectives, audience targets, approach and implementation
recommendations. The approach should be guided by the needs of your customers to ensure
social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. Enginyre partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.
Social listening and real-time monitoring work hand-in-hand to help brands better understand
the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.
Simply increasing the number of page likes for your brand does not equal social media
marketing success. Our community management services work to nurture your audience to make
it stronger, larger and more engaged.
Enginyre partners with you and becomes your brand ambassador to advocate across the social channels that best fits your audience and business goals. Our approach is developed from listening to your audience and helping you to develop a plan that better hones in on their specific needs.
Social media contests engage audiences and elicit participation. Whether social media
contests are stand-alone or a part of your larger content marketing strategy, they are a
great way to encourage user generated content (UGC)
for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.
An essential but commonly overlooked element of creating a successful digital marketing
campaign is the amplification of the content. Because why does it matter how good your
content is if no one sees it?
Enginyre approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.
Social media content must be relevant and valuable to make a lasting impression on your
target audience. The way that a brand distributes that content is also crucial to reaching
the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
Social media marketing metrics act as the proof of performance. Without measurement, it would
be nearly impossible to understand what’s working, what’s not and how to optimize the
approach to garner better results.
Our social media experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, Enginyre then makes suggestions to improve for the future.
Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines and their partner websites. With varying PPC ad formats you can reach your target audience in numerous ways. Our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your site.
Text ads that appear within a Google search above organic search results, search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices.
Visual advertisements that display across Google’s Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.
For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.
Displayed above Google search results, Google Shopping ads include product images, prices and store information.