Digital Marketing

Search Engine Optimization

Search engine optimization has pretty much held every one attention in past years. With its significant advancement in content marketing and digital marketing world, it has become one of the most hyped concepts to date. Everyone in digital marketing works is focused on writing content that matches the standards of seo which are total volume, backlinks and so on.
Enginyre have some expert team of seo marketing services for all the newbies stepping into the digital marketing world. We understand the value of your money you are putting on your campaigns and content. We provide the services which would help in your marketing procedures and bring your campaigns in the top listed charts of the search engines. We help our clients with all the seo related activities from the basics of keyword research to posting a seo PPC campaign.

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Web Analytics

What Is Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.
Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

Why Web Analytics Are Important

There’s an old business adage that whatever is worth doing is worth measuring.
Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Understanding customer behavior is also key to optimizing a website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.
With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.

How Web Analytics Work

Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code.
Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).
Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.
Since some users delete cookies, and browsers have various restrictions around code snippets, no analytics platform can claim full accuracy of their data and different tools sometimes produce slightly different results.

Sample Web Analytics Data

Web analytics data is typically presented in dashboards that can be customized by user persona, date range, and other attributes. Data is broken down into categories, such as:

Audience Data

  • number of visits, number of unique visitors
  • new vs. returning visitor ratio
  • what country they are from
  • what browser or device they are on (desktop vs. mobile)

Audience Behavior

  • common landing pages
  • common exit page
  • frequently visited pages
  • length of time spent per visit
  • number of pages per visit
  • bounce rate

Campaign Data

  • which campaigns drove the most traffic
  • which websites referred the most traffic
  • which keyword searches resulted in a visit
  • campaign medium breakdown, such as email vs. social media

Web Analytics Examples

The most popular web analytics tool is Google Analytics, although there are many others on the market offering specialized information such as real-time activity or heat mapping. The following are some of the most commonly used tools:
  • Google Analytics - the ‘standard’ website analytics tool, free and widely used
  • Piwik - an open-source solution similar in functionality to Google and a popular alternative, allowing companies full ownership and control of their data
  • Adobe Analytics - highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)
  • Kissmetrics - can zero in on individual behavior, i.e. cohort analysis, conversion and retention at the segment or individual level
  • Mixpanel - advanced mobile and web analytics that measure actions rather than pageviews
  • Parse.ly - offers detailed real-time analytics, specifically for publishers
  • CrazyEgg - measures which parts of the page are getting the most attention using ‘heat mapping’
  • Clicktale - uses ‘heat mapping,’ keystrokes and mouse movement
  • With a wide variety of analytics tools on the market, the right vendors for your company’s needs will depend on your specific requirements. Luckily, Optimizely integrates with most of the leading platforms to simplify your data analysis.

Content Marketing

Well, it all comes down to good content, isn't it? Well, whether you are going to attract potential clients or not? It all depends on the appeal of your content. Good content can make or break any things. Developing content that is quite appealing and descriptive is what your customers required if your stepping into a digital marketing world.
At Enginyre we have a team of dedicated content marketing experts who are constantly working on writing unique and appealing content for the client. We aim at delivering unique and flawless content to our clients within no time. We try to be as precise as we can be while keeping the deadlines in mind. Our content marketing experts are always innovating ideas to write unique content without any clashes.

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Social Media Marketing

Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

Develop Brand Awareness (Followers):

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.

Build Relationships (Engagement):

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Increasing Website Exposure (Traffic):

Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Our Social Media Marketing Services

Social Media Strategy

A social media strategy is your brand’s roadmap for building awareness and engagement on social media channels. While we customize the approach for each customer, a social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your customers to ensure social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. Enginyre partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.

Social Listening & Real-Time Monitoring Services

Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.

Community Management Services

Simply increasing the number of page likes for your brand does not equal social media marketing success. Our community management services work to nurture your audience to make it stronger, larger and more engaged.
Enginyre partners with you and becomes your brand ambassador to advocate across the social channels that best fits your audience and business goals. Our approach is developed from listening to your audience and helping you to develop a plan that better hones in on their specific needs.

Social Contest Development & Deployment

Social media contests engage audiences and elicit participation. Whether social media contests are stand-alone or a part of your larger content marketing strategy, they are a great way to encourage user generated content (UGC) for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.

Campaign Amplification Services

An essential but commonly overlooked element of creating a successful digital marketing campaign is the amplification of the content. Because why does it matter how good your content is if no one sees it?
Enginyre approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.

Content Development & Distribution

Social media content must be relevant and valuable to make a lasting impression on your target audience. The way that a brand distributes that content is also crucial to reaching the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.

Social Media Measurement & Optimization

Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.
Our social media experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, Enginyre then makes suggestions to improve for the future.

PPC Management Service

Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines and their partner websites. With varying PPC ad formats you can reach your target audience in numerous ways. Our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your site.

Text Ads

Text ads that appear within a Google search above organic search results, search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices.

  • Text ads with snippet of business information
  • Link to call on mobile
  • Appear above organic search results

Display Ads

Visual advertisements that display across Google’s Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.

For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.

  • Text, image, video or rich media advertisements
  • Appear across Google’s Display Network
  • Great for increasing brand awareness

Remarketing Ads

Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines, to news articles, to social media in the following weeks? The advertisements you saw are remarketing ads, and you can create them too.

  • Appear only after you visit the website
  • Follow you across the web

Shopping Ads

Displayed above Google search results, Google Shopping ads include product images, prices and store information.

  • Include product image, price and merchant name
  • Appear above organic search results
  • High click-through rate
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